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February 2017 – Letter from the CEO

By: Robert Grosshandler | February 15, 2017

It’s been a busy month for iConsumer. On February 13, 2017, the SEC re-qualified our offering.  When we started this process, I was most worried that the SEC would be a major challenge.  As I have stated before, I was worried for no reason.  They have been terrific.  This time around, they had a couple … Continue reading February 2017 – Letter from the CEO

Transfer Agent Live

By: Robert Grosshandler | January 27, 2017

Here’s the text of a letter we sent out Friday, January 27 2017 Hi SHAREHOLDER, Your shares of iConsumer stock have been issued, and the record keeping for those shares has been transferred to IssuerDirect, our transfer agent. For the moment, there isn’t anything you should do. The first week of February you should receive … Continue reading Transfer Agent Live

SEC Update – Act II: Getting Ready to Widely Launch the IPO – Our Amended SEC Filing

By: Robert Grosshandler | January 18, 2017

Act I was designed to support a small raise of capital from friends and family.  That capital gave us third-party validation as to our stock valuation, funding to get us listed and traded on the OTC QB, and the funds to launch a member recruitment campaign. Now, Act II.  Make it possible for members and … Continue reading SEC Update – Act II: Getting Ready to Widely Launch the IPO – Our Amended SEC Filing

January 2017 – Letter from the CEO

By: Robert Grosshandler | January 14, 2017

Each month, I’m going to try to post an update to this blog, sometime after the 10th of the month. A couple of reasons for doing this. First, we really believe in transparency, the more we can tell our members and shareholders, the better they’ll be able to support our growth. Second, as a public … Continue reading January 2017 – Letter from the CEO

Hooray! – And Next Steps

By: Robert Grosshandler | December 07, 2016

I am very, very pleased to announce that on September 29, 2016, the SEC qualified our offering. That meant we could take the next steps in the evolution of iConsumer. First, we’ve begun to raise some additional capital.  You can see what we’re showing prospective investors at http://www.iConsumer.com/invest.  Feel free to become an investor. Second, … Continue reading Hooray! – And Next Steps

The power of referrals

By: Robert Grosshandler | October 04, 2016

As you might have seen, Jet.com was purchased last month by Walmart.  Over $3B went to that startup’s investors.  What you might have missed is that a bunch of folks who helped refer members to Jet.com also got handsomely rewarded. The best story of all is the fellow who became a millionaire from referring people … Continue reading The power of referrals

SEC / FINRA Update – August 11, 2016

By: Robert Grosshandler | August 11, 2016

Hoo boy!  We received our comments from FINRA today.   They are very mechanical in nature.  The next step is to address their comments, which involves a couple of very slight tweaks to the offering circular, and some of the documentation between FundAmerica and iConsumer. Then, the SEC gets to look at it.  Then, if … Continue reading SEC / FINRA Update – August 11, 2016

SEC / FINRA Update – August 9, 2016

By: Robert Grosshandler | August 09, 2016

The SEC turned around our offering quickly.  At that point, it became necessary to get FINRA sign off. One of the most fun learning experiences I’ve had recently is understanding what FINRA is.  It stands for Financial Industry Regulatory Authority, and basically regulates “broker-dealers”.  Those are the folks who help you buy and sell securities … Continue reading SEC / FINRA Update – August 9, 2016

SEC Update – July 8, 2016

By: Robert Grosshandler | July 08, 2016

Today we file! Working with our auditors at Wipfli, our technology and escrow provider at FundAmerica, and our SEC counsel Sara Hanks, we’re ready to file what we hope and believe is our final version of the Offering Circular. Once the auditor gives us its final consent, an Edgarized version (basically, a brain-dead HTML version … Continue reading SEC Update – July 8, 2016

The Strategy – Ownership is the Ultimate Loyalty Program

By: Robert Grosshandler | July 08, 2016

It’s time we laid out our fundamental strategy – how we plan to use equity crowdfunding to create a company with over 1,000,000 customers and shareholders.  How we plan to create a company to rival eBates, RetailMeNot, ShopAtHome, and a bunch of others. We’re doing it by making our customers, every one of our customers, … Continue reading The Strategy – Ownership is the Ultimate Loyalty Program