Pivot Back

By: Robert Grosshandler | October 15, 2020

A return to semi-normalcy

On October 22, 2020 we’re going to return to 100% stock back and retire cash back. While the pandemic is still very much all around us, our sense is that a new normal has set in. The election will be over soon, and the stock market is going gang busters. Time to get back to our unique message.

If cash back is your main motivator, you have a week to take advantage of our pandemic pivot, and earn 95% of our commissions.

The basic premise of iConsumer – every customer a shareholder, and every shareholder a customer, plus the allure of a single marketing message (get stock when you shop), make the timing right.

On top of that, watching how our shareholders have been using Amazon throughout this period has cemented that belief for us. Shopping Amazon via iConsumer helps to build your business, and people have responded nicely to that.

Easy, Meaningful, and Optimistic

We adopted cash back six months ago to put more cash in our shareholders’ pockets (instead of in our bank account) during a crisis of unknown depth and breadth, and we did that. Over 2,700 people put about $180,000 in their pockets because of iConsumer. We’re really proud that we could help.

Now, to have a successful business, we need to double down on how we can be easy to use, meaningful to our stakeholders, and convey optimism about the future.

We know that millions of people are out of work. The best way for us to help is to grow, giving us the ability to hire more folks and help more people to #GetYourShare.

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2 Comments

Steven, October 15, 2020 at 6:09 pm

What about accrued cash back that does not reach threshold for a check to be sent to me. What happens to MY money?

    Robert Grosshandler, October 15, 2020 at 9:29 pm

    Great question. We are waiting until after the end of cash back to see the number of people specifically affected. For many the Bitcoin redemption option makes it simple. We don’t want to tie up your money, that wasn’t the point of the pivot.


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