With the changes we made November 1, offering cash back on top of stock back, we’ve been watching several metrics like a hawk. On top of that, our growth (as you’ll see) allows us to have credible conversations with investment banker / investor types, and whenever possible, I want to be able to share information … Continue reading Pre Holiday Update
Our relationship with retailers falls into the category of “affiliate marketing” or “performance marketing”. Amazon uses it (they call the folks who hawk Amazon on their sites “associates”). Rakuten (formerly eBates – which sold for over $400 per member) is in this market. Honey, which sold to Paypal for over $200 per member, is also an affiliate marketer. The NY Times is an affiliate marketer, via their Wirecutter site.
If our stock price goes up, that can interest more people in using iConsumer to shop. More people shopping generates more revenue and cash. More revenue and cash are supposed to help drive stock price up. A virtuous cycle. Let’s hope that theory becomes reality.
A graph that moves up and to the right radically is often called a “hockey stick”. The interpretation of a hockey stick graph highly depends on the subject. New infections? A Bad Thing. Stock price or new members? A Good Thing. I’m happy to share some graphs with you. This is not MNPI (material non … Continue reading Hockey Sticks
iConsumer operates in a very, very big market. According to Digiday, Forrester (one of the big dogs in the analyst space) predicts the following for 2018: $3.7 Trillion – total retail sales $1.4 Trillion – retail sales influenced by digital $507 Billion – online retail sales $118 Billion – mobile retail sales, 23 percent of … Continue reading The world we live in