Did We Impress?

By: Robert Grosshandler | June 15, 2019

Letter from a Shareholder

I love letters from our shareholders. Sometimes the answers involve information that, to be fair to all investors and prospective investors, should be published to everybody at the same time. Sometimes there are great suggestions that everybody should think about. Thus this post.

Ryan P writes (and I’ve slightly edited):

In a previous email Rob informed us that we were trying to impress
potential investors in a short time span. This span ends June 15th: Have we impressed them? Also I’m curious if iConsumer makes money yet, if it’s in the green? If not when is it expected to?

We’re certainly trying to impress, and better numbers help. It takes a lot of time to get potential investors to say “yes” (or “no”). Which means I can’t answer definitely if it worked. Nobody has written a really big check yet, so we’re still doing next to no marketing. We had two conferences in that span of time. We’ve planted the seeds.

Financial types love iConsumer, but generally can’t get over the fact that we’re neither fish nor fowl. We’re too small for most of the folks who care about public companies. And venture investors don’t like the fact that we’re already public.

iConsumer needs about 20,000 more shoppers to be “in the green”, or as I would say, in the black. I figure it’ll take about $1,000,000 dollars invested to get us there. We’re telling prospective investors that we expect to be cash flow positive within a year of raising that money.

Ryan continues:

I’ve been checking iConsumer on review sites and there are very few reviews, and a lot are negative. Meaning only people with bad experiences are taking time to review us. iConsumer has the largest rebate with over 80% of the retailers it works with, and we are over 50,000 strong. We need to flood these review sites with positive 5 star ratings, and leave detailed upbeat reviews.

We certainly don’t control what and where people write reviews. If you could drop a note to support talking about where you saw negative reviews, we’ll see if there’s anything we can do.

For positive reviews, that depends on our users. Sounds like we should have an email or two asking our members and shareholders to write something good about us. Again, when you write us that note, could you suggest the review sites you find credible?

Ryan’s concluding thoughts:

I would like to put my cash back, back into iConsumer, it would be awesome if there was a stock option included instead of the Cash and bitcoin rebate. It would increase the volume of our stock that is traded, and if we could choose the price we buy at with a minimum price set at current trading value I wouldn’t be against buy-in $25 of our stock at a price that is a 3,4, or 5 cents higher than current value. With over 50,000 investors, seems like it could add up quickly.

Just some thoughts, wish everyone the best,

Ryan P

We’ve gotten several requests to allow folks to reinvest like this, but we’ve been concentrating on some other issues (like requalification). Now that we’re through that process, we’re going to work on all of the stuff that makes it easy for ordinary people to invest in iConsumer, including reinvesting.

As to the price, we’re limited in how we can set the price by SEC rules. Basically, we cannot price “at the market”, we can only sell our stock (that’s really what reinvesting is, we’re selling, you’re buying) at the price outlined in the offering. Which is $.15/share. Changing that price more than 20% up or down is a “big deal”.

Until we figure out how to take your cash back balance and allow you to buy stock, you can help iConsumer and other shareholders by buying shares in the open market, plus you’ll get some interesting experience. Open a TD Ameritrade account (or almost any brokerage firm) and buy 100 shares (or more!). Yesterday’s close was at $.12/share. 100 Shares = $12 bucks plus about a $6 commission. We like TD Ameritrade because they’re reliably making it easy for stock members have earned to be deposited into their brokerage account.

Which gets us back to the first point. The more activity there is in our stock (buying and selling) the easier it will be for us to raise money.

Thanks, Ryan, for your great questions, suggestions, and observations.

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5 Comments

Jeremy, June 16, 2019 at 1:44 pm

Love the idea of a direct purchase option for cash balances. Almost like a DRIP type account. I sense though it would have to be monthly or quarterly though and not daily due to commission type expenses to keep in check. The next challenge would be that everyone would know monthly or quarterly an accumulated purchase was coming to a very non liquid stock and artificially and likely temporarily increase the stock price

But, love the concept to buy shares on the open market instead of taking cash from our shopping purchases. Net net great idea, but am guessing it could not happen until the stock had consistent trading volume to avoid this bulk event impacting the stock.

    Robert Grosshandler, June 16, 2019 at 4:44 pm

    Hi

    Not sure I was clear here. You can ALWAYS buy our shares on the open market, you don’t need us for that. I don’t think iConsumer adds much value to that. Doing it for small amounts often will begin to make the commission add up, you’re right to worry about that.

    What we’re seeing being requested IS taking the cash earned from purchases and turning that into shares, rather than sending the member a check. That would be a direct purchase from us, and would go through the same transfer to the transfer agent, and then to a broker, the process would be the same as other shares you got as a reward.

Ryan P, June 16, 2019 at 5:20 pm

Thanks for taking the time to answer my email Rob. I believe the option of putting the cash back into Iconsumer stock will encourage our users who aren’t familiar with the stock market, and otherwise wouldn’t consider buying the stock through a broker, to purchase shares. $25 cashback is great, but the stock is whats attractive to me. When Iconsumer makes it the stock is where we will see BIG returns. If just 1/5th, 20% of Iconsumer users put 1- $25 cash back reward back into Iconsumer that’s $250,000. With over 50,000 of us using Iconsumer, I see a great opportunity for us to help each other see those BIG $$$ returns. If we all take interest, work together, and everyone give a little, we have an opportunity to make something bigger and put some real cash in our pockets, with each of us only having to invest a little.
Best of luck to everyone

RP, June 26, 2019 at 4:14 pm

Bitcoin is almost at $12k, goin to $20k after another moderate drop. Anybody that bought a few weeks ago at 5k is Happy today.
Hopefully it boosts Iconsumer.

RP, June 26, 2019 at 4:26 pm

Let’s get some interest in Iconsumer goin. There are over 50,000 of us usin Iconsumer and only 2 people have commented here.
Leave your messages, questions or ideas here, or just sign in and give your 2 cents or say Hi. Let’s get a community goin, let’s make this happen.


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