The number of people interested in cash back rebates far exceeds the number interested in experiencing the growth of a startup. It was a great place to start, but it’s time to move on. Our belief is that the marriage of the two (great upside with current rewards) is an unbeatable combination.
My barber was the first person to say “I want to invest in iConsumer”. When it was finally possible to invest, Masao and Jeanne wrote the first check. They had never invested in a start up before, I’m not sure if they’d ever invested in the stock market before. So now they own shares in … Continue reading An open letter to my barber
Part of the promise of iConsumer was that I would share our journey in educationally focused posts. In that spirit, here are some of the weird aftereffects of being pioneers in the Reg. A+ equity crowdfunding world and our leveraging them to make lemonade.
A Rising Stock Price Excites Our Members. They may shop more and join faster.
And that might just lead to a rising stock price!
iConsumer can be a self-fulfilling prophecy (higher stock price –> more members –> more shopping –> higher stock price). It’s our members who have to start that ball rolling.
We’re a penny stock on the OTC market. We have very little float. Possibly a third of the float is held by people who can’t or won’t sell. And that’s the silver lining.
Thanks to our winners, our ads are beginning to drive new members to iConsumer. Better yet, prospective members seem to like the ads, because they get clicked on a lot. Which means a level of affordability in gaining new members that we hadn’t seen in awhile.
Please take note of the fact that the estimated value of the audience we’re building far exceeds the direct cost of building that audience
Sure, you can use a competitor to get cash back. But that has no magic, no opportunity for an exponential return. Even if you turn around and invest that cash back into Microsoft stock. Microsoft’s stock price may go up (or down), but it’s unlikely to double, triple, or go up 400% in the near future. Or even the far future. It’s way too big for that to happen. The beauty of a start-up lies in the potential of exponentiality.
