Great article in Barron’s. We’re sharing it in keeping with our mission to help you Shop. Earn. LEARN!

How Smaller VC Investors Can Avoid Getting Diluted

Why, you ask, do we think it’s an interesting article? Because iConsumer is still quite an early stage startup. We think our owners (you) should focus on the long-term prospects. We’re publicly traded mostly because we had to do it to have 1,000,000 owners. Otherwise we’d be a venture investment. Thus, an article about what venture investors should be considering.