We often talk about increasing the value of iConsumer.  We often go on to say we hope that an increase in value increases the price of our stock.  But, we can’t promise that, we can only hope.

For instance, today we’ve got a promotion starting where, if a member trials the iConsumer Button, we’re going to reward them with 50 shares of iConsumer stock.

We talk about how members with the iConsumer Button generate 248% more profits (in this case profits=cash) than members without the Button.  Obviously we want more people to use the Button.  It’s easier, it’s more profitable.  What’s not to like?

We also talk about how it drives more value for iConsumer.  But we DON’T say that will translate into a better or worse stock price.  A company with more cash is more valuable than the same company with less cash, all other things being equal.  I’d like to think that more valuable translates into a higher stock price, but it doesn’t always work that way.  How the stock market measures that value is beyond our control.

Everybody may agree that we’re more valuable, but fintech stocks are out of favor that day…so our price maybe goes down.

It bears repeating, we’re going to do the things we think make iConsumer more valuable.  We’re going to tell you why, if we can.  And we can only hope, never promise, that even if we succeed and make iConsumer more valuable, our stock price will follow.