Every company worth its salt has a mission statement. Certainly every tech startup does. Sometimes they have vision statements, sometimes they talk about purpose. Slight differences, but generally they serve the same objective. It feels like something that only MBAs would love, but it turns out to be quite useful as a marketing and management … Continue reading Updated Mission Statement
Today we’re diving into the world of “exceptions”. Please forgive our attempt at a pun in this post’s title. Exceptions are just that, exceptions. They are more detail on what a store will (and won’t) pay us for. And if they don’t pay us, you don’t earn stock. And we’re all less happy. We hate … Continue reading Exceptional Info
We’ve been testing the stock only message for several months, and felt that, now that our stock is truly a “happening thing”, we could become simpler.
Now the time has come to be pure. Time to simplify. Time to focus on the long term that becoming an owner of iConsumer represents.
From article: Major consumer-facing advertisers are desperate for ways to compete against Amazon…