You're reading posts from:

January 2017 – Letter from the CEO

By: Robert Grosshandler | January 14, 2017

Each month, I’m going to try to post an update to this blog, sometime after the 10th of the month. A couple of reasons for doing this. First, we really believe in transparency, the more we can tell our members and shareholders, the better they’ll be able to support our growth. Second, as a public … Continue reading January 2017 – Letter from the CEO

Hooray! – And Next Steps

By: Robert Grosshandler | December 07, 2016

I am very, very pleased to announce that on September 29, 2016, the SEC qualified our offering. That meant we could take the next steps in the evolution of iConsumer. First, we’ve begun to raise some additional capital.  You can see what we’re showing prospective investors at http://www.iConsumer.com/invest.  Feel free to become an investor. Second, … Continue reading Hooray! – And Next Steps

The power of referrals

By: Robert Grosshandler | October 04, 2016

As you might have seen, Jet.com was purchased last month by Walmart.  Over $3B went to that startup’s investors.  What you might have missed is that a bunch of folks who helped refer members to Jet.com also got handsomely rewarded. The best story of all is the fellow who became a millionaire from referring people … Continue reading The power of referrals

SEC / FINRA Update – August 11, 2016

By: Robert Grosshandler | August 11, 2016

Hoo boy!  We received our comments from FINRA today.   They are very mechanical in nature.  The next step is to address their comments, which involves a couple of very slight tweaks to the offering circular, and some of the documentation between FundAmerica and iConsumer. Then, the SEC gets to look at it.  Then, if … Continue reading SEC / FINRA Update – August 11, 2016

SEC / FINRA Update – August 9, 2016

By: Robert Grosshandler | August 09, 2016

The SEC turned around our offering quickly.  At that point, it became necessary to get FINRA sign off. One of the most fun learning experiences I’ve had recently is understanding what FINRA is.  It stands for Financial Industry Regulatory Authority, and basically regulates “broker-dealers”.  Those are the folks who help you buy and sell securities … Continue reading SEC / FINRA Update – August 9, 2016

SEC Update – July 8, 2016

By: Robert Grosshandler | July 08, 2016

Today we file! Working with our auditors at Wipfli, our technology and escrow provider at FundAmerica, and our SEC counsel Sara Hanks, we’re ready to file what we hope and believe is our final version of the Offering Circular. Once the auditor gives us its final consent, an Edgarized version (basically, a brain-dead HTML version … Continue reading SEC Update – July 8, 2016

The Strategy – Ownership is the Ultimate Loyalty Program

By: Robert Grosshandler | July 08, 2016

It’s time we laid out our fundamental strategy – how we plan to use equity crowdfunding to create a company with over 1,000,000 customers and shareholders.  How we plan to create a company to rival eBates, RetailMeNot, ShopAtHome, and a bunch of others. We’re doing it by making our customers, every one of our customers, … Continue reading The Strategy – Ownership is the Ultimate Loyalty Program

We’re Not Alone – Stock Up! from T-Mobile

By: Robert Grosshandler | June 08, 2016

It is always gratifying when a much bigger company adopts your strategy.  Especially if they’re not a competitor of ours.  T-Mobile, the cellular provider, just announced that they will be giving new customers stock in T-Mobile. And they will be giving customers who refer new customers more stock. Sound familiar to iConsumer?  We certainly think … Continue reading We’re Not Alone – Stock Up! from T-Mobile

SEC Update – June 8, 2016

By: Robert Grosshandler | June 08, 2016

“Any Day Now.”  For six weeks, a process that was expected to take one or two days has been dragging along.  We are awaiting for approvals outside of our control. Our final filing is ready.  Our marketing campaign is ready.  Our users are ready.  But the powers that be are not. It appears that the … Continue reading SEC Update – June 8, 2016

Equity Crowdfunding – The Next Chapter

By: Robert Grosshandler | June 08, 2016

Perhaps the most eagerly awaited portion of the JOBS Act, Title III, the part of that act that actually has “crowdfunding” in its name, became live in May. The requirements for using it are much less strict than the requirements surrounding Title IV.  Most notably, investors are maxed as to the amount they can invest, … Continue reading Equity Crowdfunding – The Next Chapter