lifehacker just released an article I like on why being an investor is important. Nicole Dieker makes many great points, offers some solid advice, and links to more helpful articles.

Of note in my mind was the point: “You can’t save your way to wealth and not everyone can earn their way there. That leaves investing.”

We created iConsumer because we think anybody and everybody should be an investor in a startup. It’s good for them, good for us, and good for the world. But so many people couldn’t or wouldn’t invest. So we made it basically free.