Amazon vs. Walmart

By: Robert Grosshandler | December 9, 2021

As you’ve probably noticed, Amazon is no longer paying us commissions when you shop there. We had been growing that revenue stream quite nicely, and my guess is that they decided they didn’t need us any longer. I’m very disappointed, but wasn’t surprised, since they aren’t doing business with folks like Rakuten anymore, either.

It’ll negatively affect our revenue and bottom line, obviously, but they were never perfect, since they didn’t give us/you any tracking. That lack of tracking was annoying, since we made up for it by reminding you to shop there way too often.

Walmart is the logical second choice, but I wondered, could they match Amazon on price, selection, and delivery? They do give us tracking, which will mean that you, personally, will be rewarded when you shop Walmart via iConsumer. If so, with the right amount of promotion, perhaps they can make up for some (fingers crossed, maybe more than that!) of the lost commission.

This past week gave me a chance to order a LOT of stuff. And a wide variety of ordinary stuff (not gifts). Being shipped to a more distant location, basically at the far end of the supply chain. And I’m with family (they all own shares, they don’t want to give their money to Amazon either), giving me even more opportunity to see how it goes.

Here’s what I’ve found so far.

Not bad. For most things, just as good. I bought six or seven different items, things like eye wipes, small appliances, and a bicycle cover. I found that a couple of things that I bought were going to be way more expensive at Walmart (one small appliance and the eye wipes). I admit, I bought them at Amazon. One thing was way less expensive at Walmart (another small appliance), and most things were the same.

Promised shipping time was just as good (or even better) at Walmart.

Walmart is doing free shipping over $35, and they have an Amazon Prime competitor with Walmart+ (which I ended up buying after figuring out that Walmart was a good alternative). Walmart’s frequent buyer program doesn’t have the videos and the other non-merchandise things that Prime has, but it’s cheaper by a fair bit.

There was at least one unexpected gotcha. Walmart didn’t want to accept a British charge card being used to buy something in America. Amazon had no such reservations.

I’m now avidly watching how well actual shipping goes. Where I’m at, Amazon doesn’t have its own fleet of blue vehicles screwing up traffic. So Walmart and Amazon depend on the Post Office, FedEx, and UPS. I’m going to be visited by a lot of delivery folks in the next couple of days.

According to their tracking, everything has shipped on time, and will be delivered as promised. In at least one case, it has already arrived, earlier than promised.

So this is our new mantra. Heck with Amazon, why give Jeff Bezos more of your money. He’ll just shoot it into space. Give the Walton family some of your hard earned money, and they’ll be supporting your goal of financial independence directly.



Sarah L Moore, December 9, 2021 at 3:55 pm

I’m a huge Amazon shopper, but I’m willing to do the same side by side check and go with the one that makes the most fiscal sense. I hope it works out well for iconsumer, because it will be really nice to be rewarded for the shopping.

Donna Furlong, December 9, 2021 at 5:27 pm

I usually order from Walmart, I am in a rural area, so I don’t have much choice. I do go to Amazon for something’s because can’t get them anywhere else

Robert Grosshandler, December 10, 2021 at 12:51 pm

This is going to be more fun than I had figured. One of the small kitchen items I ordered came in broken (but the problem wasn’t visible until I had thrown away the packaging).

One item I ordered didn’t make it on time (looks like it was a FedEx issue, but it may have Walmart being too optimistic).

Because we’re at the end of the supply chain, that item will make it to me on Monday. Normally, in an area where Amazon trucks prowl the streets, I would have gotten it on Saturday. But it’s way warmer here than home, so I’m not complaining.

Mark, December 8, 2022 at 4:12 pm

Certain credit cards reimburse the cost of a Walmart+ subscription if you charge the monthly fee to that card.

    Robert Grosshandler, December 8, 2022 at 5:12 pm

    Yup. I’m binging Star Trek: Discovery thanks to that.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.