Recently, one of our members challenged us on the notion of disruption.  We’re saying our Change the Faces of Wall Street effort is disruptive.  His take was that iConsumer wasn’t disrupting Wall Street at all, because Wall Street would still exist after our campaign completed.

Our response: disruption doesn’t mean something goes away.  It means it changes.  Uber is disrupting transportation.  People still use cars made by Detroit.  People are still transported.  Just differently.

In our case, we’re changing the way companies are financed, and who benefits from that.  Piketty talks about the increasing returns to capital to the detriment of those who don’t have capital.  Put another way, Thomas Piketty (who’s a French economist who writes about income inequality, and who’s most famous book is  Capital in the Twenty-First Century) is saying that the rich are getting richer because they have the money.

Wall Street is something of a metaphor for that, for companies that are owned by the few, by the rich, who get all the spoils.

By making it possible for people who have less capital to benefit from our success, the old order IS disrupted.  Easy example.  Snap went public, the investment bankers made millions and millions.  iConsumer went public, and investment bankers made zilch.  How many people are going to benefit from that event?

Over 16,000 people own iConsumer, and it’s growing every day.  Find another company (on Wall Street, or any street) that can claim that.  That’s change.