Here is our monthly reporting on Amazon. In March our Amazon revenue grew over 300% from March, 2019. This growth rate is slower than in the prior month. In part that’s because March of last year was already a pretty good month. And of course, the Covid-19 pandemic began to show up in our numbers. (Please read our September post for more details on why we like Amazon.)
This month we began a concerted effort to make it easier for people to use AmazonSmile in order to help in their communities, and not coincidentally help us.
We started promoting the link iConsumer.com/AmazonSmile. When people share that link, we get credit, but the user doesn’t have to log in or doing anything else special in order to make sure Amazon gives a charity credit (other than to choose a charity!).
Here’s a pretty picture of the effect that’s having on our Amazon traffic. The dotted line is a “trendline”. Up and to the right is good.
To make our lawyers happy, I’m sharing that our Amazon revenues are unaudited and subject to change. Visits do not necessarily translate into sales or revenues. The Amazon numbers were small, making a percentage increase easier to obtain. Now they are becoming meaningful. They are not necessarily indicative of how we’re doing generally. We don’t break out any retailer’s results specifically, but we do discuss customer (retailer) concentration in our financial statements.
There are 2,200 or so great retailers that allow us to reward you with our stock. Amazon does not. But Amazon is darn good at what they do, and so shopping there is sometimes the best thing for you to do. So we’re happy when you make that choice because it benefits the company you own – iConsumer.
Our audited annual financial reports are due to be released in April, 2020. Here is our prior year annual report.
It’s also good to know that when you tell friends that they can Shop Like A Sharktm, that shopping can include Amazon.