We share these results because how we’re doing at Amazon gives us, and you, insights that we think are valuable. Plus, when the numbers are up, and up big (they won’t always be) like they were in April, it feels good to be able to say thanks to our member / investors who are making it happen. Shopping at Amazon via iConsumer takes a conscious choice. You have to use https://iConsumer.com/amazon or our site or the mobile app for your shopping to count.
We also like that when our members choose to use Amazon via iConsumer, they’re actually using Amazon Smile, so they’re simultaneously helping a charity they care about.
642% increase, April over April
In April, you all used iConsumer so much that our Amazon revenues grew by 642%, compared to April 2020. That’s impressive. It’s even more impressive when you look back at April, 2020 and see that our revenues had grown 175% from April, 2019. (We had a whole other Shareholder Academy post all about that growth.)
Statistics can be fun. Percentage growth is easier when the numbers are small. But our Amazon revenues, again thanks to you, are becoming sizable enough that we can pay some meaningful bills (mostly marketing related, which help to grow your company). Yes, I know, we’re still not discussing exactly how big they are, for competitive and other reasons, but they’re making a real difference.
Another place they make a real difference is their effect on our bottom line. Unfortunately, we can’t reward members directly for shopping at Amazon (Amazon doesn’t allow it). You own this company. Amazon revenues flow directly to the bottom line. Investors look at the bottom line, and many of them calculate how much iConsumer is worth by multiplying our earnings by some number. That’s called the P/E multiple. A bigger multiple is better. And more E (that’s earnings – effectively our bottom line) will generally result in iConsumer being worth more. And that, in a perfect world, results in a higher price for our stock.
A higher price for our stock is exciting. People are more likely to shop more and tell their friends more when they see our stock price go up. People shopping more means we earn more. Making earnings go up. Just maybe, that makes the stock price go up. People get more excited and I get to use the word more more. And it goes on and on.
I’m going to repeat myself. We are a long term investment, we don’t do what we’re doing for a quick buck. Our goals are to be worth $4 / share and to make sure our investors get the experience of building a publicly-traded startup along the way. But it’s fun to see how we’re doing on the journey. More earnings from Amazon help that journey immensely.
To make sure the lawyers are happy, I want to remind you these are unaudited numbers, and Amazon may adjust them at any time (but usually not).
So, go shop at Amazon and the other 2,300+stores that DO allow us to reward you directly and #GetYourShare.