The Plan

By: Robert Grosshandler | September 15, 2022

We asked a small inner circle to make 1,000 share purchases, risking about $100.

CEO Letter – August 19, 2022

By: Robert Grosshandler | August 19, 2022

Thanks to our winners, our ads are beginning to drive new members to iConsumer.  Better yet, prospective members seem to like the ads, because they get clicked on a lot.  Which means a level of affordability in gaining new members that we hadn’t seen in awhile.

308 – It’s a numbers game

By: Robert Grosshandler | July 10, 2022

Please take note of the fact that the estimated value of the audience we’re building far exceeds the direct cost of building that audience

Walmart vs. Amazon – More is more

By: Robert Grosshandler | May 11, 2022

… with the exception of one small item, Walmart was the same price, and for most things, the same shipping schedule. Indeed, the lawnmower arrived a day early.

2021 1-K Filed – Annual Report

By: Robert Grosshandler | May 02, 2022

We’ve published our 2021 year-end financial statements – our SEC mandated 1-K. In the traditional public company world (if we were a “fully-reporting” company), this filing would be called a 10-K. The important difference between the two is the depth that we’re required to go into creating the statements, plus the level of audit required. … Continue reading 2021 1-K Filed – Annual Report

What is your Why?

By: Robert Grosshandler | February 10, 2022

Sure, you can use a competitor to get cash back.  But that has no magic, no opportunity for an exponential return.  Even if you turn around and invest that cash back into Microsoft stock.  Microsoft’s stock price may go up (or down), but it’s unlikely to double, triple, or go up 400% in the near future.  Or even the far future.  It’s way too big for that to happen. The beauty of a start-up lies in the potential of exponentiality.

Questions from a shareholder

By: Robert Grosshandler | December 19, 2021

I’m sharing another letter (from Matt C. – thanks Matt!) and my answers. Hi Rob, Disappointed to hear about Amazon dropping iConsumer as an affiliate. Me too. I had always worried that it was a matter of time. Later would have been better, though. They apparently don’t see benefit in the loyalty / reward model. … Continue reading Questions from a shareholder

Amazon vs. Walmart

By: Robert Grosshandler | December 09, 2021

As you’ve probably noticed, Amazon is no longer paying us commissions when you shop there. We had been growing that revenue stream quite nicely, and my guess is that they decided they didn’t need us any longer. I’m very disappointed, but wasn’t surprised, since they aren’t doing business with folks like Rakuten anymore, either. It’ll … Continue reading Amazon vs. Walmart

Double Stock Back Extended

By: Robert Grosshandler | December 03, 2020

Through December 31, 2020 We had several reasons to start awarding double stock back in November. Amongst them was that our stock was trading at less than half of the offering price of $.18/share (the offering price is the price we must use to calculate how much stock you get when you earn stock from … Continue reading Double Stock Back Extended

Same data, different numbers

By: Robert Grosshandler | November 09, 2020

This post is just for fun and education. I like to use three different sites to watch the stock price of RWRDP. Normally, they’re exactly the same. Today, not so much. Here’s what ETRADE shows: Here’s what the OTC site shows (it’s my favorite today, any guesses why?): The above image also shows why the … Continue reading Same data, different numbers