A 304% bump up in the price is exciting. More shopping (a fundamental change) can help our stock price go up and stay up. As the price holds (and maybe continues up), eventually we’ll adjust the rebate percentage to reflect that.
iConsumer can be a self-fulfilling prophecy (higher stock price –> more members –> more shopping –> higher stock price). It’s our members who have to start that ball rolling.
We’re a penny stock on the OTC market. We have very little float. Possibly a third of the float is held by people who can’t or won’t sell. And that’s the silver lining.
Thanks to our winners, our ads are beginning to drive new members to iConsumer. Better yet, prospective members seem to like the ads, because they get clicked on a lot. Which means a level of affordability in gaining new members that we hadn’t seen in awhile.
Our relationship with retailers falls into the category of “affiliate marketing” or “performance marketing”. Amazon uses it (they call the folks who hawk Amazon on their sites “associates”). Rakuten (formerly eBates – which sold for over $400 per member) is in this market. Honey, which sold to Paypal for over $200 per member, is also an affiliate marketer. The NY Times is an affiliate marketer, via their Wirecutter site.
Please take note of the fact that the estimated value of the audience we’re building far exceeds the direct cost of building that audience
… with the exception of one small item, Walmart was the same price, and for most things, the same shipping schedule. Indeed, the lawnmower arrived a day early.
We’ve published our 2021 year-end financial statements – our SEC mandated 1-K. In the traditional public company world (if we were a “fully-reporting” company), this filing would be called a 10-K. The important difference between the two is the depth that we’re required to go into creating the statements, plus the level of audit required. … Continue reading 2021 1-K Filed – Annual Report
You would think that SEC qualification would become “old hat”, but each year brings some new joys (and moments of panic) with which to deal. Here’s the latest. As a quick refresher, while only an SEC attorney would actually know all this stuff, SEC Qualification is very, very important to iConsumer. This is the SEC … Continue reading SEC Qualification Again
