Part of the promise of iConsumer was that I would share our journey in educationally focused posts. In that spirit, here are some of the weird aftereffects of being pioneers in the Reg. A+ equity crowdfunding world and our leveraging them to make lemonade.
A Rising Stock Price Excites Our Members. They may shop more and join faster.
And that might just lead to a rising stock price!
Wow. Talk about stock price and volume volatility. All that excitement is motivating members to join. The first four days of October saw new members up 198% over the same period last year. 184 members vs. 98, to be more exact. Can’t hurt that our stock trading volume is also up. A Bumpy Ride – … Continue reading $.115,.28,.25,.115,.245,.115,.15,.25,.098 – That’s some excitement
A 304% bump up in the price is exciting. More shopping (a fundamental change) can help our stock price go up and stay up. As the price holds (and maybe continues up), eventually we’ll adjust the rebate percentage to reflect that.
iConsumer can be a self-fulfilling prophecy (higher stock price –> more members –> more shopping –> higher stock price). It’s our members who have to start that ball rolling.
We’re a penny stock on the OTC market. We have very little float. Possibly a third of the float is held by people who can’t or won’t sell. And that’s the silver lining.
Thanks to our winners, our ads are beginning to drive new members to iConsumer. Better yet, prospective members seem to like the ads, because they get clicked on a lot. Which means a level of affordability in gaining new members that we hadn’t seen in awhile.
Our relationship with retailers falls into the category of “affiliate marketing” or “performance marketing”. Amazon uses it (they call the folks who hawk Amazon on their sites “associates”). Rakuten (formerly eBates – which sold for over $400 per member) is in this market. Honey, which sold to Paypal for over $200 per member, is also an affiliate marketer. The NY Times is an affiliate marketer, via their Wirecutter site.
Please take note of the fact that the estimated value of the audience we’re building far exceeds the direct cost of building that audience
